Journal

Building in Public

Notes on content, creator economy, agency life, and investing.

Founder May 15, 2026 · 6 min read

Why I Left Creator Life to Build an Agency

After 5M followers across platforms, I realized the real opportunity wasn't in making more content — it was in building the infrastructure creators actually need. Here's why I started Informal.

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Product Apr 15, 2026

The Creator Operating System We Wish Existed

Every creator juggles 12 tools to run one business. ENVI is our attempt to collapse that stack into one OS — calendar, CRM, invoicing, content planning, brand deals. Built from the problems I faced daily.

Creator Economy Mar 15, 2026

Content Is the New Commerce (And Most Creators Don't Know It)

The gap between 'influencer' and 'founder' is smaller than you think. My take on why creators who build products win long-term, and why the ones who don't will plateau.

Investing Feb 15, 2026

What Investing Taught Me About Building

Writing checks to Neutonic, Superbonsai, and other early-stage consumer brands changed how I think about my own companies. The lessons from the other side of the cap table.

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